Engagement Proposal · April 2026
HomByt Platform
Services
Services
A Closed-Loop Infrastructure for Residential Construction Lending
Prepared For
Developers, Lenders & Marketing Partners
April 2026
HomByt Platform Services
Executive Summary
Executive Summary
A Closed-Loop Platform for
Construction Lenders
Construction Lenders
HomByt is a fully integrated platform stack purpose-built for the residential construction lending ecosystem — connecting lenders, developers, and homebuyers on a single infrastructure layer.
This proposal lays out a structured engagement across four service areas. Each area is independently valuable. Together, they create a closed-loop system that improves deal quality going in and accelerates absorption coming out.
Four Service Areas
Project & Developer Analysis — Institutional-grade underwriting intelligence for lenders
Developer Client Tools — Value-add resources that strengthen borrower relationships
Consumer-Facing Buyer Portals — Buyer infrastructure for every project in your pipeline
Lead Generation & Advertising — Qualified demand delivered directly to developer sales teams
The Thesis
Construction lenders who help their developer clients sell faster take less risk
Better buyer demand documentation means stronger underwriting
Faster absorption means cleaner exits
A more informed buyer means fewer fallouts at close
You bring the deal flow and borrower relationships. We bring the platform. The goal is to make every deal in your pipeline better-documented, better-marketed, and better-executed — from loan origination through final unit sale.
HomByt Platform Services
Service Area 1
Service Area 1
Project & Developer Analysis
Institutional-Grade Underwriting Intelligence for Lenders
What's Included
HomByt Project Analyzer — Upload project docs (plans, pro forma, market study, title) and receive an institutional-grade analysis report structured for credit committee review.
KPER (Keystone Private Equity Request) — A standardized deal submission format modeled on institutional PE underwriting. Forces completeness upfront. Reduces back-and-forth on incomplete packages.
Capital Stack Analysis — LTC/LTV underwriting, sources & uses, equity waterfall, and debt structure review — formatted and ready for credit committee.
Project Intelligence Dashboard — A shareable URL compiling all reports, market data, marketing assets, and deal documentation. Accessible to your team, the developer, and any co-lenders or equity partners.
ICONYCS Market Comps — 152 million property records powering ZIP-level comp analysis, absorption rates, and competitive inventory data. Every deal gets a defensible market position — not a developer estimate.
Value to Lenders
Underwriting is faster because the framework is standardized
Every deal arrives better-documented — fewer incomplete packages
Market data is independent, not developer-supplied
Co-lenders and credit committees get a clean professional dashboard — not a PDF stack
HomByt Platform Services
Service Area 2
Service Area 2
Developer Client Tools
Value-Add Resources That Strengthen Borrower Relationships
What's Included
Project Capital Plan Websites — Custom microsites for each project presenting the project story, capital structure, use of proceeds, and market rationale. Useful for equity raises and partner meetings. See example →
HomByt Client Reports — Institutional-grade analysis packaged as a deliverable for the developer — useful for their own investor relationships and equity partners.
LinkedIn Post Kit — Daily market content pre-written for real estate professionals. Developers maintain a credible market presence without hiring a content team.
Daily Housing Market Brief — Short-form market intelligence for developer communications: interest rate context, absorption data, and regional inventory trends.
Value to Lenders & Developers
Borrowers show up to market better-prepared
Developers with active marketing pipelines close faster — reducing loan duration exposure
Lenders become a value-add partner, not just a capital source — a meaningful differentiator
Service Area 3
Homebuilder Consumer-Facing Tools
Buyer Infrastructure for Every Project in Your Pipeline
What's Included
HomByt White-Label Buyer Center — A fully branded buyer portal for each project. Includes project info, buyer journey, education resources, and prequal capability.
Buyer Education System — Structured buyer journey covering the purchase process, financing, inspections, and closing. Reduces buyer anxiety and fallout rates.
90-Second Prequal — Property-specific prequalification delivered in under 90 seconds. Buyers get an immediate read on their qualification position.
AI Home Search (HBLS) — Buyer matching engine filtered by county, city, home type, and price range. Routes qualified buyers to matching developer inventory.
Buyer Certification — A verified buyer credential delivered to developer sales teams. Certified buyers have completed education, prequal, and match verification.
ICONYCS Local Market Intelligence — Each buyer portal includes ZIP-level market data: median prices, inventory levels, absorption rates, and trends.
Value to Lenders & Developers
Faster absorption = shorter loan duration = better portfolio performance
Certified buyers reduce fallout at close — a major risk factor in construction lending
Demand data from the buyer platform feeds back into underwriting
HomByt Platform Services
Service Area 4
Service Area 4
Advertising & Lead Generation
Qualified Buyer Demand for Developer Projects
What's Included
Lender Placement on HomByt Platform — Your firm featured as the preferred construction/developer lender. Visibility with developers actively seeking project financing.
Certified Buyer Lead Delivery — Qualified, certified buyers delivered directly to developer sales teams. Leads arrive pre-educated, pre-qualified, and matched to the specific project.
Demand Analytics for Underwriting — Documented buyer interest, absorption projections, and demand-side data available as underwriting evidence. Actual platform activity, not developer estimates.
Co-Branded Buyer Marketing — Marketing materials and digital campaigns co-branded for lender and developer. Positions the lender as a partner in the project's success.
Value to Lenders & Marketing Partners
Platform-documented demand is more credible in credit committee than developer projections
Lender placement builds inbound deal flow from developers seeking capital
Co-branded marketing strengthens borrower loyalty and referral relationships
Engagement Process
How It Works
01
Onboard
Select a pilot project from your current pipeline. We configure the Project Intelligence Dashboard, run the analysis, and stand up the buyer portal. Weeks 1–2.
02
Deploy
All four service areas go live simultaneously. Developer gets client tools. Buyer portal launches. Lead capture begins. 90-day sprint.
03
Measure
At day 90 we review documentation quality, buyer pipeline metrics, lead quality, and absorption pace. If the numbers hold, we scope the portfolio engagement.
HomByt Platform Services
Investment
Investment
White-Label Partner Pricing
Full program details, use-case examples, and live demo: hombyt.com/partners
| Tier | Scope | Monthly |
|---|---|---|
| Starter Entry Point | Single project · Buyer portal · Market intelligence · Ideal for mortgage lenders testing branded homebuyer tools · 3-month minimum, then month-to-month | $500 setup + $1,000/month |
| Standard ⭐ Popular | All 4 service areas · Project Intelligence Dashboard · ICONYCS comps · Lead capture · 3-month minimum, then month-to-month | $2,500 setup + $2,500/month |
| Developer Multi-Project | Full platform across active project portfolio · Capital plan websites · Dedicated account management · Priority feature development · 3-month minimum, then month-to-month | $2,500 setup + $5,000/month |
| Enterprise Full Integration | Direct integration with loan origination & servicing workflows · White-label · Custom reporting · Priority SLA | Custom — let's talk |
Starter, Standard, and Developer tiers require a 3-month minimum commitment, then continue month-to-month with 30 days written notice to cancel. Enterprise terms are custom. See live use-case examples — including construction lender, homebuilder/developer, and mortgage lender scenarios — at hombyt.com/partners.
Next Steps
Everything referenced in this proposal is live now. Visit hombyt.com/partners to see the full White-Label Partner Program — including real project examples already running on the platform.
No slides. No pitch deck. Just the tools, applied to real deal data.Request a white-label demo or reach us directly:
David Van Waldick